Unit 2: Marketing what you produce
This video is nearly 13 min and includes subsections on: Marketing Venues, Getting the Word Out, Customer Relations, and Setting Yourself Apart.
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[see all 12 videos in the Voices of Experience video series]
Many new farmers are excited about getting into production and assume "if I grow it, they will come." While it may be possible to succeed this way, it's not recommended! The most successful farmers are those who have done their research and know how to target the right market for their product. Entire courses and books have been written about this subject; here we will touch on the following objectives and then connect you with resources to learn more:
Unit 2: Learning Objectives
- Understand the basics of developing a marketing plan and the importance of market research.
- Consider how various market channels meet your goals and needs
- Gain information on where to look for information and resources about marketing options.
